Staggering Your Kickstarter Card Game Release: Avoiding the Pileup

Kickstarter, the crowdfunding platform, has become a hotbed for innovative card game creators. However, with this surge in popularity comes a challenge: navigating a crowded marketplace.

Launching your Kickstarter card game alongside similar projects can lead to lost visibility and diminished funding. So, we will explore the importance of staggering your Kickstarter release date and offers strategies to find the launch window that maximizes your project’s success.

The Perils of the Pileup

Imagine a bustling marketplace filled with vendors hawking their wares. Now, picture all the vendors selling the same kind of card game – a deck-building game, perhaps, or a cooperative adventure. This scenario exemplifies the “Kickstarter pileup.”

When multiple card games in the same category launch within a short timeframe, it creates fierce competition for backers’ attention and limited funds.

Here’s how a pileup can negatively impact your project:

  • Reduced Visibility: Kickstarter uses an algorithm to recommend projects to backers. With numerous similar campaigns flooding the platform, yours might get buried, leading to fewer views and clicks.
  • Backer Fatigue: Backers have a finite amount of money to pledge. If they’re bombarded with multiple appealing card games at once, they might become overwhelmed and less likely to back any.
  • Negative Comparisons: Inevitably, backers will compare your game to others in the pileup. Even minor differences could be seen as drawbacks if another project offers more perceived value.

Finding Your Release Window Sweet Spot

So, how do you avoid the pileup and carve your own space in the crowded Kickstarter landscape? Here are some key strategies:

Research the Competition

Use Kickstarter’s search function and browse popular card game websites to identify upcoming card games in your category. Look for projects with similar mechanics, themes, or target audiences.

Research the kiackstarter card game Competition

Analyze Existing Campaigns

Pay close attention to the launch dates of successful card game projects on Kickstarter. Look for trends and gaps in the release calendar. This can help you identify potential windows for your launch.

PS. Here’s a Google spreadsheet of Kickstarter launch and end dates for game projects provided by Stonemaier Games. You can use it to share your anticipated launch and end dates with other creators.

Consider Seasonality

Certain times of year might be more favorable for launching card games. For instance, the lead-up to the holiday season can see increased interest in card games as potential gifts.

Align with Conventions and Events

Is there a major card game convention happening soon? Consider aligning your launch with the event to generate buzz and attract interested backers.

Kickstarter Card Game Strategies for a Stand-Out Launch

Even with a well-chosen release window, standing out amidst a sea of Kickstarter card games requires a well-crafted launch strategy. Here are some additional tips:

Craft a Compelling Campaign Page

High-quality visuals, a clear and concise explanation of your game’s mechanics, and well-defined reward tiers are crucial for attracting backers.

Craft a Compelling Campaign Page

Build Pre-Launch Hype

Utilize social media platforms like Twitter, Facebook, and Instagram to generate excitement for your project. Consider creating engaging content, like teasers, gameplay videos, and developer interviews.

Engage with the Community

Interact with potential backers on social media and relevant online forums. Answer their questions, address concerns, and build a community around your game.

Leverage Influencer Marketing

Partner with card game reviewers and content creators to showcase your game to a wider audience. Positive reviews from trusted sources can significantly boost your campaign’s visibility.

When Pushing Back Your Launch Makes Sense?

There might be situations where delaying your launch becomes the best course of action. Consider these scenarios:

* Unforeseen Development Delays: If your game isn’t quite polished for launch, pushing back your Kickstarter card game ensures you deliver a high-quality product to backers.

* A Major Competitor Announces a Similar Date: If a highly anticipated card game announces a launch date very close to yours, consider a strategic delay to avoid direct competition.

You should note that, a successful Kickstarter campaign is about more than just the game itself. It’s about building a community of enthusiastic backers who believe in your vision.

By strategically staggering your release date and crafting a captivating campaign, you can increase your chances of standing out from the crowd and securing the funding you need to bring your card game to life.

Additional Tips:

* Consider a “Soft Launch”: Launch a limited pre-order campaign on your website or other platforms before your official Kickstarter launch. This can help gauge backer interest and build a community before hitting the broader Kickstarter audience.

* Utilize Public Relations: Reach out to card game media outlets and journalists to generate interest in your game. A positive feature article can significantly boost your campaign’s visibility.

* Learn from Others: Analyze successful Kickstarter campaigns for card games, both within and outside your specific category. What elements of their campaigns resonated with backers? How can you incorporate those elements into your kickstarter card game project?

successful Kickstarter card game projects

Embrace the Journey: From Launch to Fulfillment

A successful Kickstarter campaign is just the beginning of your journey. Once your project is funded, you’ll need to focus on production, fulfillment, and delivering a high-quality product to your backers.

Choose WJPC as your kickstarter printing partner, we will maintain clear and consistent communication with you throughout the entire process, and provide discounts, publicity and other help to make your kickstarter card game easier to succeed.