Welcome to WJPC‘s Kickstarter courses, and here is the first lesson. As you know, it takes thorough preparation to launch a successful Kickstarter playing cards and another project. Inadequate preparation may lead to slow progress or even failure in fundraising for a project.
In order to be able to complete the project and raise more money, you need to stay informed about the progress of your project and also what needs to be done at each stage.
To help better control the progress of your project, a Kickstarter checklist has been prepared here for you.
- Timeline of Kickstarter Checklist
- Ongoing Kickstarter Playing Cards with WJPC
Timeline of Kickstarter Checklist
√ Six Weeks Before Project Launch
6 weeks before your Kickstarter project launches, you need to set up all your social media accounts like Facebook, Instagram, Twitter, Pinterest, etc. You can try to place ads on these platforms and make an ad budget sheet to plan out how much you need to spend per day for marketing.
Also, You can plan some free sweepstakes, such as giving away gifts to a few users who retweet and comment, to increase the conversion rate and retweet rate of customers on your ads.
Some popular communities and forums are also very popular with promotion like kickstarter oracle decks or kickstarter card game. You can search for “keyword” + forum to find discussion platforms with active users.
At the same time, you should start to organize and collect the materials you need for the launch of the project, such as pictures, videos, design manuscripts, etc. of the cards.
√ Five Weeks Before Project Initiation
1) Google tracking
Google is currently the world’s largest search engine, so it is vital to do a good job of SEO (Search Engine Optimization) for Google. Among them, we recommend you to use Google Analytics, which is a free web analytics service from Google that provides rich and detailed graphical reports, to better track traffic for your website.
Here are the simple steps for its operation:
- Register Google Analytics with your Gmail account.
- Click “Add Website Profile”, add your website information in it.
- Click “Add ANew Domain”, fill in the URL box with your website address, and select the time zone according to your website language.
- Confirm the website information again and copy the tracking code. Besides, select the new tracking code if you have a new website.
- Copy the code to all the pages that need to use Google Analytics, and it must be placed before the tag,and generally be installed in the website’s header template. Then wait for the verification to pass, Google Analytics will work properly.
2) Shoot the project
At this point you should start shooting pictures and videos of your project. During the filming, please take care to shoot all components such as cards, boxes, brochures, etc. in HD and focus on your design highlights.
Some relevant elements can be placed in the background of the shoot, for example, kickstarter playing cards can be surrounded by dice, chips and other small accessories, while candles, crystals, etc. can be placed around the kickstarter tarot cards (be careful not to overwhelm).
3) Design thelanding page
A good landing page design is as important as the design of your project. Take time to make relevant graphic design for your social media and personal blog and website. Typically, good-looking landing pages use the following three main design ideas:
- Diagonal layout
The diagonal layout is significantly more visually appealing than the left-right layout or the top-down layout.
- Wavy layout
The use of wavy lines can often enliven the picture. You can use wavy lines in large area to make your landing page dynamic and convey the visual sense for your kickstarter card game and so on.
- Less block-separation layout
This method is the most commonly used in web design! Simply put, landing pages often have a lot of content, so the viewer has to flip through several screens to finish reading.
If you can design the landing page as a whole block, without the feeling of partitioning, the experience will be very comfortable and great!
√ Four Weeks Before Project Start
With a month to go until your KS project is released, you should have your various accounts and website content set up by this point. Then, prepare the text, images and videos for the KS launch posts and start doing some daily content sharing and posting on social media.
If you plan to do advertising and marketing, you can start pitching ads at this point as well.
√ Three Weeks Before Project Creation
Start thinking with and determine the ladder and price of Rewards in your Kickstarter. To enhance the appeal of Rewards, you should make them exclusive versions, which means backers won’t find it anywhere else but on Kickstarter.
Then, in the project description page, put your rewards list as well, and accompany each item with a vivid picture.
Next, you can collect some lists of media and netizens and start sending emails to reach out, seeing if they would like to promote your project together.
√ Two Weeks Before Project Set-up
At this point you are running out of time, and can start editing the page of your KS project. For a better viewing experience, it is recommended that you “visualize” as much of the “Story” section as possible.
For example, bold the key text, make the list or table into an image, insert a GIF, etc. Also, don’t forget to keep updating your social media and contacting netizens.
√ One Weeks Before Project Activation
Your project launch is imminent! After a month of promotion, you should have received a few emails from potential backers. Edit a moving and call-to-action email, send it to them, and make the previously promised raffle happen.
Then, take the project you’ve already written and submit it to Kickstarter for review. Next, follow up with all the media and online celebrities you have previously contacted again.
√ Day Of Kickstarter Playing Cards Launch
Finally, the day has come! At this point, your project has been vetted and is live, and you can send emails to potential backers and tell them that the project is live. Link from your social media accounts directly to your Kickstarter project.
Then, continue to drive traffic through Facebook/Instagram and other ads to help your project raise more money; keep the pace of updates so that your backers are always aware of the project’s progress.
When the project reaches 50%, you can launch a Referral program to help bring in traffic and increase the amount of funding. At the end of the day, send thank you notes to all your backers and relevant media.
If you want more tips on how to operate KS, please stay tuned to our Kickstarter Courses series of articles. Let’s make playing cards for Kickstarter with WJPC!
Ongoing Kickstarter Playing Cards with WJPC
A new deck of custom playing cards inspired by meowing friends, from Maneo Playing Cards in France.
July 26th cut-off!